.: Reflection :.

First of all, I would like to thank Miss Jenny for teaching me the subject of Issues in Publication and Design. To be honest, this is my very first experience to own a blog. The features such as tools and other graphical user interface are user-friendly than i thought. After attending IPD class onwards, it has totally changed the way how I read on an articles and its content in a journal or any information's.

Throughout this semester, I have learnt a lot on the rules and regulations when it comes to how to publish a documents using a proper texts and pictures to deliver the message out to the audiences, (Schriver, 1997). Document design by (Walsh, 2006), select a suitable audiences or readers by (Putnis and Petelin, 1996).

Besides that, the content in the blog stands an important role to deliver the message out to the audience. Due to the issue of publication in Malaysia is limited, bloggers in Malaysia have limited freedom to voice out their thoughts and they will need to think twice before putting words or pictures in their blog.

In all, Issues in Publication and Design (IPD) is a beneficial subjects to learn. For those people who are interested in blogging, webpage design, and even for people who wants to start up their online business, I strongly suggest you to learn Issues in Publication and Design and Good Luck !

References:

1. Putnis, P & Petelin, R 1996, Professional communication: principles and applications, Prentice Hall, Sydney.
2. Schriver, KA 1997, ‘The interplay of words and pictures’, Dynamics in document design: creating texts for readers, Wiley Computer Pub, New York, pp. 361-441. 
3. Walsh, M 2006, “The textual shift: examining the reading process with print, visual, and multimodal texts”, Australian Journal of Language and Literacy, vol. 29. no. 1, pp. 24-37.

.: Media Trend :.

On 2 February 2011, Rupert Murdoch has launch a new iPad-only newspaper named The Daily as a new media. 'Information relay on an interactive medium', (Chun and Keenan, 2006) which can be replace with the traditional newspaper nowadays. 

According to Murdoch, the owner of an iPad can buy the apps thru the iPad features and select a story and off to read where it is just exactly like a newspaper. New York Times or The Washington Post newspaper normally cost $2 per edition . Nevertheless, for a subscriber to The Daily they just need to pay $1 per week or $40 per year to access to The Daily to read news. Reading news on electronic gadget is much cheaper compare to a newspaper.

With the advance technology, many people are shifting to electronic devices such as iPad, iPhone, Blackberry, notebook and extra to read news. According to (Kress and Van Leeuven, 2006), all these electronic devices contain text, sounds, graphic and even text to deliver the message to the readers or audiences (Walsh, 2006). To some people, electronic gadget is very convenience for them. But, to some people it may not be the case for others. Why? It is because some reader prefers to read the news on electronic gadget while some reader prefers to read the news from the newspaper just like old times.

Source: Youtube (Introducing The Daily-iPad)

Reference : 

1. Chun, WHK and Keenan, T 2006, New Media Old Media: A History and Theory Reader, Routledge, London.
2. Kress, G and van Leeuwen, T 2006, ‘The semiotic landscape: language and visual communication’, Reading Images,pg.16-44.
3. Trotter, Chris. 2011. The Cento. Ipad-only newspaper furthers media trend [online]. [Accessed 15 November 2011]. Available from: http://www.thecento.com/news/2011/feb/17/ipad-only-newspaper-furthers-media-trend/
4. Walsh, M 2006, ‘The ‘textual shift’: Examining the reading process with print, visual and multimodal texts’, Australian Journal of Language and Literacy, vol.29, no.1, pg.24-37.
5. Watchthedaily. 2011. Youtube. Introducing The Daily [online]. [Accessed 16 November 2011]. Available from: http://www.youtube.com/watch?v=KHILJBw-104

.: Advertising Ethics :.

On 2 August 2011, Media Prima Bhd has received massive criticism from the community saying it is a racist and worst advertisement that they have seen due to the series for the Ramandan commercials on the channel 8TV in Malaysia. After that, the Chief Operating Officer Ahmad Izham Omar announced the apology on a blogging site which is Twitter 'I apologise to everyone offended by the 8TV ads. They were not meant to offend any one in any way. We're sorry for the misinterpretation', (Ahmad Izham Omar, 2011).

Besides that, Ahmad Izham Omar which is the former 8TV chief executive try to comfort the audience or community to 'cool down' and not to 'examine critically' on the commercial which showing how should a Non-Muslims behave during Ramadan bazaar. He select a Chinese girl to become the main actor in that three commercials which includes eating in the public, the tone of voice is loud that attract other people attentions and the way she dress is revealing. 

The Ramadan commercials which is also represent the Hari Raya advertisement for 2011 have been stopped being aired on channel 8TV after the massive criticism or disapproval from the community of Non-Muslims. 

Looking at the pictures in realms of realizations of ideology position, (Kress and Leeuwen, 2006). The sign or visual are usually based on culture. Producer need to double check and look in on every aspect to confirm the message is not offensive and on the right track before deliver out the message to the audiences.

 Source: Youtube (News: Malaysia TV station Ramadan Ads sparks debate - 3 August 2011)

Reference : 

1. Ahmad Izham Omar. 2011. Favstar.Fm. The Best Twitter [online]. [Accessed 16 November 2011]. Available from: http://favstar.fm/users/AhmadIzhamOmar 
2. Kress, G and van Leeuwen, T 2006, ‘The semiotic landscape: language and visual communication’, Reading Images, pg.16-44.
3. Themalaysianinsider. 2011. Media Prima pulls out 'racist' Ramadan ads [online]. [Accessed 16 November 2011]. Available from: http://www.themalaysianinsider.com/print/malaysia/media-prima-pulls-out-racist-ramadan-ads/
4. Youtube. 2011. News: Malaysia TV station Ramadan Ads sparks debate [online]. [Accessed 16 November 2011]. Available from: http://www.youtube.com/watch?v=ke7p5rp-nbI

.: The Power Of Online Video :.

With the advance technology nowadays, due to convenience, most of the readers or consumer using their electronic gadget to view the news thru online video as part of their daily life. 'Research shows that online media has clearly become a video programming network', (Simon, 2011) which also include Television, Magazines, Newspaper, Radio, Facebook, Twitter and Youtube.

As the years goes, the statistic for online video has increase rapidly to 33 percent. Due to the hectic life, consumers nowadays prefer to watch news over the electronic gadget compare watching a long article in magazine or newspapers. They also can just easily access or jump to other news just by one click away, it is so much convenience and save time. According to Kress and Leeuwen (2006), visual literacy can transform from the old style to a new style.

Besides that, the CEO of D S Simon also says that, 'Most of the media has converted into online video due to following the media trend nowadays', (Simon, 2011). Hence, the statistic for television stations is much lower due to they have their own broadcast online. Nevertheless, for those who are doing in advertisement or wants to advertise the product thru online video. This is a great opportunity to do so.

                       Source: Youtube (Paralympic park to showcase their glory)

                Source: Youtube (D S Simon Releases 2011 Web Influencers Survey)

Reference : 

1. Kress, G and van Leeuwen, T 2006, 'The semiotic landscape: language and visual communication', Reading Images, pg. 16-44.
2. Simon,Douglas. 2011. WebMediaBrands Inc. 85% Of Media Websites Now Use Online Video To Cover News [online]. [Accessed 16 November 2011]. Available from: http://socialtimes.com/85-of-media-websites-now-use-online-video-to-cover-news_b60505
3. Youtube. 2011. Paralympic park to showcase their glory [online]. [Accessed 17 November 2011]. Available from: http://www.youtube.com/watch?v=HPG_S-9WZgc&feature=results_main&playnext=1&list=PLEE438AEF5F1AA148

.: Photojournalism Ethics :.

On 10 May 2011, an Orthodox Jewish newspaper apologised to Hillary Clinton (US secretary of state) and Audrey Tomason ( Counterterrorism Director) for remove them from a picture digitally where Barack Obama and his employees gathered together in a round table observe the raid that has killed Osama bin Laden by navy Seals.

The newspaper named Di Tzeitung by Brookyln state that the picture does not release illustration of women. Besides that, they also said that the photo editor did not read the 'fine print' picture that comes from the White House and strongly restrict to make any changes on the picture, (Bauder, 2009). According to (Patterson and Wilkins, 2008), photojournalism can also consider as visual coverage. Nevertheless, the newspaper Di Tzeitung already sends their apology and regrets to the White House and the US department state.

Therefore, in Manhattan there is one editor who discover why Brooklyn newspaper has modify or make a changes on the picture is due to the belief of Orthodox Jews that it is shameless to show a picture of a women. They also demand that women should appreciate for what they are on the Jewish laws.

In all, White House has no comment on the removal of the women which release the picture.

   Source: Di Tzeitung Jewish Newspaper was digitally remove Hillary Clinton and Audrey Tomason

                  Source: Guardian News and Media Limited (The Original Picture)

     

Reference : 

1. Bauder, J 2009, Media Ethics, Greenhaven Press, Michigan.
2. Guardian News and Media Limited. 2011. Orthodox Jewish paper apologises for Hillary Clinton deletion [online]. [Accessed 17 November 2011]. Available from: http://www.guardian.co.uk/world/2011/may/10/jewish-paper-apologises-hillary-clinton
3. Patterson, P and Wilkins, L 2008, Media Ethics: Issues and Cases, 6th edition, McGraw-Hill, New York.