With the advance technology nowadays, due to convenience, most of the readers or consumer using their electronic gadget to view the news thru online video as part of their daily life. 'Research shows that online media has clearly become a video programming network', (Simon, 2011) which also include Television, Magazines, Newspaper, Radio, Facebook, Twitter and Youtube.
As the years goes, the statistic for online video has increase rapidly to 33 percent. Due to the hectic life, consumers nowadays prefer to watch news over the electronic gadget compare watching a long article in magazine or newspapers. They also can just easily access or jump to other news just by one click away, it is so much convenience and save time. According to Kress and Leeuwen (2006), visual literacy can transform from the old style to a new style.
Besides that, the CEO of D S Simon also says that, 'Most of the media has converted into online video due to following the media trend nowadays', (Simon, 2011). Hence, the statistic for television stations is much lower due to they have their own broadcast online. Nevertheless, for those who are doing in advertisement or wants to advertise the product thru online video. This is a great opportunity to do so.
Source: Youtube (Paralympic park to showcase their glory)
Source: Youtube (D S Simon Releases 2011 Web Influencers Survey)
Reference :
- Kress, G and van Leeuwen, T 2006, 'The semiotic landscape: language and visual communication', Reading Images, pg. 16-44.
- Simon,Douglas. 2011. WebMediaBrands Inc. 85% Of Media Websites Now Use Online Video To Cover News [online]. [Accessed 16 November 2011]. Available from: http://socialtimes.com/85-of-media-websites-now-use-online-video-to-cover-news_b60505
- Youtube. 2011. Paralympic park to showcase their glory [online]. [Accessed 17 November 2011]. Available from: http://www.youtube.com/watch?v=HPG_S-9WZgc&feature=results_main&playnext=1&list=PLEE438AEF5F1AA148
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